Download a FREE portion of F'ck It, MASK OFF

The debut book from
LaKendra Norman

Detroit-born author, entrepreneur, and mentor whose unapologetic voice and raw storytelling peel back the layers of silence, betrayal, and rebirth.
“F*ck It, Mask Off” is a hauntingly honest collection of truths written in the dark and delivered in the light — a book about what happens when you stop pretending, reclaim your voice, and let the world see you unfiltered.
Download the first chapter now before the official release.
🕯️ 33 Limited-Edition Hardcovers drop October 31
The Author’s Cut releases November 9

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    Pretty Pain

    I’ve learned that among Black women, envy doesn’t always show up loud — sometimes it smiles.
    It compliments your hair while wishing your shine would dim.
    It reposts your win but never celebrates it.

    We were raised to be strong, but strength without healing turns into armor.
    And that armor makes it hard to clap for somebody else’s light.
    We mistake protection for pride, and survival for sisterhood.

    But underneath it, there’s hurt — centuries of being told we’re not enough, and still somehow too much.
    So we wear perfection like a mask, afraid that another woman’s glow might expose what we hide.

    It’s not hate. It’s pain, dressed up pretty.
    And until we face it, the mask will keep slipping —
    and we’ll keep calling it confidence when it’s really comparison.

    This isn’t to say envy only lives among melanated women — it lives everywhere. But in our community, it hits deeper. The things we’ve survived, been taught, and watched get passed down have shaped how we see each other. What starts as protection sometimes turns into distance. I’m speaking from the inside, because I’ve seen how much brighter we shine when we heal together.